Why the Nanny State doesn’t work…

You’d think, that with over a hundred years of scientific study of human behaviour, that we’d have learnt a few ways of manipulating human behaviour. And you’d be right (see last week’s blog). So the great irony is that, although governments (or more correctly, government departments and Read More …

How ‘feedback loops’ regulate human behaviour

This week, I’m typing in pain. A little mountain biking crash on the weekend has left me with some very bruised ribs. The last few days of responding to my pain has got me thinking about something that I’ve been thinking about for some time, Read More …